10 digital WhatsApp marketing tips for small businesses

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For example, a microinfluencer with 1,000 followers will have about 600 or 700 likes per post, while an influencer with an audience of 100,000 followers will obtain about 20,000 likes. The same happens with the engagement. Therefore, the study encourages us to consider trusting microinfluencers and not to obsess over those who have more followers. For example, you could hire 10 microinfluencers with an average of 10,000 followers in their communities, rather than hiring one influencer with 100,000 followers. Think about it. If each one of those microinfluencer gets 5,000 likes per post, you could get an interesting engagement with 50,000 people, while the engagement will not be as powerful if you carry out a campaign with just one influencer. We must also mention the fact that it is relatively cheaper to hire a microinfluencer. Therefore, before hiring an influencer, consider what kind of profile you are looking for and what will work best for you.

Investigate them Your list of favorites has become WhatsApp Mobile Number List shorter, until you have only 2 or 3 influencers, or 10 interesting microinfluencers. It is the time to investigate them thoroughly to know whether they really get along with your brand and its values. For this reason, you will need to perform a deeper analysis of each of their communities. How many followers they have? How many of them interact with the influencer? Does he/she answer the followers’ comments? Does he/she interact with them? Remember not to focus on numbers. Quality is more important than quantity. It is necessary to point out that many of those followers might be false followers. If the influencer has many false followers, he/she will cause you to fail too. 5.- What kind of content does he/she generate? With this research, you will also be interested in knowing whether the person is creative and pushes your brand forwards, or if he/she only promotes your product.



His/her writing and communication style, the subjects he/she usually deals with, etc. All this is essential to achieve your objectives. The credibility he/she transmits to the audience is very important. That is why it is interesting to know what kind of content they usually create. Consider photos in social networks, YouTube videos, etc. 6.- Request data from other campaigns Before hiring an influencer, it is interesting to have proof of what they have previously done. That is why it is necessary for you to request data and statistics from previous campaigns. If they cannot provide them, you must request at least that they let you see their statistics. A person with experience will have control over what he/she has to do, and that is reflected in the quality of each one of his/her actions. This experience in marketing actions will also help you discover his/her level of professionalism and responsibility.